Comfortable .
Sustainable.
Made in Canada.

Quality & Style

New Styles. New Colours. Still Canadian.

For the whole family

Maximum comfort for work & play

MADE IN CANADA

All of our products are proudly manufactured in Canada with ethically-sourced, sustainable materials.

Our goal is to consistently do BETTER by supporting our country and community; giving back one garment at a time. We support Canadian workers through local manufacturing and give back to three special charities that are near and dear to our hearts.

SUMMER IS HERE!

New Styles. New Colours. Still Canadian-made.

BOLD & Beautiful

Introducing our new beautiful & bold cropped!

Style
&
Comfort

Eco-Fashion

That looks & feels fantastic!

SHOP THE LOOK

Business Chic

This incredibly comfortable work from home look features our navy women's Ultimate Crew Neck sweatshirt paired with a white button up blouse and our Hi-Rise Leggings. We like to think of it as business on the top, party on the bottom.

Shop Now

Weekend Mode

Bring your A-game to the weekend with this pairing of our Bamboo Slim-Fit Joggers with our Not Your Basic T. This stylish combo not only looks good but maximizes comfort.

Shop Now

LBD

One of our favourite items from our summer collection is our Tank Top Dress. This little black dress, or any colour of your choosing, is perfect for dressing up or dressing down. Pair with sneakers and a denim jacket for that cool and casual look, or add in some heels, accessories and wear on it's own for an evening of fun.

Shop Dresses
BETTER PROGRAM
Learn more about how we support our local communities, give back & hug our planet.
Learn more
We can help
PERSONALIZED SHOPPING
We are excited to offer free personalized shopping to ensure that your purchase is the perfect purchase.
Whether it be a gift for you or someone else, we've got you covered.
LET'S CHAT

Featured collection

View all

Testimonials

These clothes fit ALL sizes. When I put them on, I ACTUALLY felt good and comfortable in them. That's hard to come by at my size/measurements.

Richelle

Thank you for the perfect zip up sweatshirt! Lovely material!!

Joan

Love my items! The joggers have already become my work from home uniform. They are cozy and look great! What more could I ask for? Looking forward to placing my next order!

Kate

Just opened my package of goodies. Love the cut and feel! Already wearing 2/3 of the pieces!

Bekki

We opened our BETTER THREADS box yesterday for my husband's bday and we are in love!! The fabric feels incredible!!! So impressed!!! My set fits perfectly and I'm never taking it off!

Chantelle

I love my crew neck! The material is legit soft...like cashmere. The attention to detail and the packaging, I could tell someone really cared while folding and wrapping everything. I'm hooked!

Matt

I wore the sweater today...I swear this is the most comfortable sweater ever! And there is a smell to it like the mix of baby powder and the top of a new born baby's head! lol....Seriously awesome!!!

Jim

I have found my new uniform! Soooooo comfortable, and soft like you won't believe! Love it!!! Thank you for making excellent quality Canadian made clothes!

Tanya

Thank you for creating such an epic and comfortable set of sweats! They might just be the most comfortable sweats I have ever owned. They fit like a dream!

Joanne